Empowering Healthcare providers to create healthy communities through fast, efficient and secure automated communications
MarkeTouch Media’s technology provides a single source for comprehensive patient communication solutions. The benefit is consistent and targeted messaging in the manner a patient chooses. The result is much more effective campaigns that increase patient adherence, satisfaction and pharmacy revenue. Almost 15,000 pharmacy locations across North America utilize RxTouch to deliver and receive more than 200MM communications and schedule 3MM+ appointments annually.
Challenge
- Digital Device Communication Security
- 3rd Party Vendor Communication and Management
- Heavy Process and Safety Documentation and Quality Checks
- Legacy Database Enhancements
Technology
- .NET
- SQL
- SQL Server
Services
- Custom Software Development
- Advanced Web App Development
- Mobile App Development
- UI/UX Design
- Development Operations & Cloud Hosting
- Security
- Strategic Partnership
- Legacy System Enhancements
Maximizing efficiency and bottom line revenue through industry expertise and cutting-edge technology is the foundation of MarkeTouch Media’s success. Since its founding in 2002, MarkeTouch Media has emerged as an industry leading provider of communication solutions in North America, offering solutions that have empowered businesses and organizations to increase efficiency, revenue and customer satisfaction. Clients trust them to deliver the highest quality of service to help them reach their communication goals. RPC has been a long term partner providing talented engineers to help solve complex communication system problems and drive the kind of quality product development and maintenance that our clients have come to expect.
Solution:
- Update and rewrite outdated SQL database
- Integrate and build analytical modules to work with existing tools, software, and data infrastructures
- Implemented best practice security
- Established unit tests, integration tests, and standardized development practices
Results:
- Data quality improvement
- Developed successful communication management software
- Real-time data at a glance ensuring best business decisions can be made
- Leverage optimization techniques to better solve complex planning and scheduling problems
Why RightPlace
Expertise:
MarkeTouch Media approached RightPlace based on their expertise with web based applications and proven track record to deliver successful projects. RPC is an established partner with a successful track record of implementing communication based systems.
Customer first model:
As with the beginning of every new relationship, we are relentless on customer intimacy, learning all the details of the customer’s current state and to become acutely aware of business process. This made RPC the right choice to deliver on new business initiatives and become a long term strategic partner.
Technology Choice:
Here at RPC, we know there are many different technology choices out there and it can get confusing what is the right fit for you. We have implemented many successful projects in a variety of technologies that are the best fit for the customer. We are not focused on using only one set of technologies, but have the expertise to look at multiple options that could work and find the perfect fit for each project.
Let Us Help You on Your Digital Journey
Start Here
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Established in 2013, RightPlace Consulting helps companies run more efficiently by understanding and articulating each client’s vision for their business and then creating killer software to make it a reality. We thrive on face to face meetings and truly understanding your needs so we can put our engineering talent to work and come up with a solution. Engaging our clients in long-term strategic partnerships is what we do best.
Above all, our goal is to be transparent, dependable, personable and trustworthy. We love working with people and get excited about bringing systems to life that help your business run more smoothly and reduce the frequency of tech-related headaches. Our engineering team’s domain expertise encompasses the entire software development and data science domain – from business requirements to UI/UX design, back-end engineering, development operations, analytics/reporting and post launch support.
We are headquartered in Austin, Texas and are helping our clients develop practical technology solutions. Our clients operate at all levels of enterprise and in a wide range of industries, from Fortune 500 companies to startups. We approach each client with a firm commitment to return on investment and a long-term partnership built on integrity and trust.
Richard Panter is the Founder and CEO of
RightPlace Consulting (RPC). Richard started his
technology career by recruiting and building
software and data science teams for many tech
companies, from Fortune 500s to startups,
here in Austin, TX. He specializes in building
and managing software development teams and
creating partnerships with companies that need
support from high performance teams. Richard is
now primarily responsible for software delivery
processes, business/tech analysis, resource
acquisition, agile project management, and
managing RPC’s business.
He has been fortunate to have experiences supporting exciting work streams for many customers including, but not limited to, Daimler, Mercedes, Car2Go, and Southwest Airlines. His strengths include dynamic interpersonal and leadership skills, innovative problem solving and excellent communication skills, with extensive team building and successful delivery of enterprise software projects.
Zach Arrington is the COO of RPC. After a 10 year
career in Finance as an Analyst, OSJ and Operations
Director for independent wealth management firms and
broker-dealers, Zach made the transition to Tech
where he specialized in leading on-shore and
offshore development teams to create cutting edge
products across multiple verticals. Zach’s expertise
and passion for client success doesn’t end with the
delivery of a product - he has served as lead
architect for several international Digital
Marketing campaigns, all while serving as the
product owner and development lead for FieldWatch,
which became the world’s #1 application for Digital Marketing Compliance for direct sellers during his 5 years as the product’s owner.
At RightPlace Consulting, Zach’s tech, finance and marketing backgrounds allow him to deeply understand clients’ business goals and help them create efficient and scalable technical solutions to accomplish those goals, both during and after the development process.
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Custom App Development
At RightPlace Consulting, we have a passion for building great custom software that is tailored to your unique requirements. Whether you are looking to enhance existing software or completely build a new enterprise-level application, our experienced software developers will deliver a customized solution that supports both your current and future business needs.
Our team provides full life cycle support of enterprise software applications and can help in:
- Multi-Tier Application Development with a tech-agnostic approach
- Service Oriented Architecture and Development
- Building Micro Services
- Application Development using highly scalable patterns/solutions
- EAI and ERP Integration on premises and in the cloud
Efficiently building applications that scale properly requires the right architecture – one that allows for integration and reuse between different teams. Our highly experienced team allows us to appreciate the complexity of such systems and properly advise about what technology is available that fits your project needs and team structure. To achieve the best quality in enterprise application development, our team is flexible and uses a variety of development methodologies that align well with your organization.
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Advanced Web Development
Our software application development company have years of expertise in complex, data-driven websites and advanced web application development using responsive design for all devices and resolutions. We build mobile-centric web applications that can transform your business to fit in with modern cross-platform devices. Starting from UI/UX design and development, we deliver rich web app experiences that are a clean and easy to use.
Our team has helped many clients with modernization and mobilization of existing web applications, best software jobs, building REST APIs to integrate with legacy systems, rich/elegant and visually compelling HTML5/JavaScript applications that work great on all devices.
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Mobile App Development
Successful mobile applications are created out of goal-oriented strategies, precise architecture, and beautiful UI/UX designs. Our expert knowledge in iOS, Android, javascript web-based solutions, backend integration and cloud hosting gives us the ability to handle tough technical challenges that are inherent in mobile application development. We build handcrafted, custom solutions that are designed to your specific business needs.
Knowing what type of mobile app to build can be tricky. There are pros and cons to both native and web based mobile apps. We are fluent in both and can help you understand which is best for your business.
Native Mobile Development
There is nothing like the real thing. Native development is going to take your mobile experience to the next level. Whether it’s an internal business application to increase efficiency or a consumer app to boost sales, the functionality and ease of use are going to be at their highest.
Native mobile development advantages:
- Increased functionality
- Can be used without internet connection
- Runs directly on your device
- Faster and smoother interactions
- Can be sold in different market places like the App Store
Cross-Platform Development
Writing code once and allowing it to work for you in multiple markets is a cost effective and practical strategy. Using technologies like PhoneGap, Xamarin and Cordova to their fullest extent, we build beautiful mobile applications that work on multiple platforms, including iOS, Android and Windows phones.
Cross-platform application development advantages:
- Great Performance
- Easy Maintenance
- Close-to-Native User Experience
- Fast Delivery to the Market
- Lower Development Costs
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UI/UX Design
After decades of designing internal business applications and consumer applications, we have learned that if it isn’t intuitive to work with and easy to navigate, then people will do their best to stick with what they know… which is generally outdated software that they have had to learn to use over the years. Introducing sleek designs that people enjoy using is how to increase user adoption. Let us show you how to understand your end user and create software that they will WANT to use.
- Clarity is the #1 job of the UI
- UI/UX standards
- Responsive and user friendly
- Design strategy and research
- Interactive mockups
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Reporting & Analytics
Your business is generating thousands of data points every day. Are you taking full advantage of all the insights this data has to offer? Data science and predictive analytics are at the core of the RPC skillset. We excel at transforming data into actionable insights and deploying them in real-time, scalable systems.
From automated reporting services to bespoke technical analysis and workflow optimization, the RPC team specializes in helping businesses visualize their data and turn it into actionable insights. Areas of expertise include:
- Data Mining
- Business Performance Management
- Sales Predictions
- Digital Marketing Return Predictions
- Increase of Customer Lifetime Value
- Analysis of Public Discourse and Sentiment
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Business Intelligence
Customer Analytics
We carry a wide array of skills and experience in this field including:
Every single interaction a customer has with your business contains vital data. By analyzing the data and deriving insights around their decisions, you can exponentially increase the efficiency of your marketing and engagement. We can help leverage your data to answer questions like:
- How should similar types of customers be grouped and segmented?
- What are drivers of response rates, customer loyalty, and attrition and how can this be improved?
- How can marketing campaigns be made more effective so that the right customer / prospect receives the right offer at the right time?
Knowing exactly who your audience is and how to target them is the goal of any business decision or marketing campaign. We can help make sure yours are supported by reliable conclusions drawn directly from your data.
Scheduling & Demand Prediction
We carry a wide array of skills and experience in this field including:
- Using in-house and industry data to predict customer demand and future fleet distribution
- Using real-time fleet management analytics to improve routing, fleet allocation, more efficient, cost-effective utilization
- Leveraging optimization techniques to better solve complex planning and scheduling problems
- Integrating and building analytical modules to work with existing tools, software, and data infrastructures
Our expertise doesn’t stop there. If you have any technical needs involving transportation, logistics or fleet management, your cursor should really saunter over to that “contact” button.
- Real-time Advanced Reporting
- Data Visualization
- Scheduling & Demand Prediction - Take the Fleet Management info and use for this section
- Consumer & Pricing Analytics
- Data Mining and Acquisition